ABOUT US

A family tradition.
Lakeshore Dock & Lift is proud to be a family-owned and operated business serving Chetek and the surrounding lake communities.
Owner Aaron Amundson brings more than 30 years of experience in the service industry to every customer interaction. His work ethic began early, growing up in his parents’ business, where he learned firsthand that customer service isn’t just part of a job — it’s the foundation of a successful one. Aaron was born and raised in Prairie Farm, Wisconsin, and for the past 10 years has called Chetek home with his family.
Today, Aaron works side-by-side with his son, Ethan, who is full time in the business. Together, they are hands-on in daily operations — from helping customers choose the right dock, lift, or trailer to ensuring installations are completed with care and precision. When you call or stop in, you’re talking directly to the people who own and operate the company.
At Lakeshore Dock & Lift, being a full-service dealer means more than selling products. We provide sales, installation, seasonal removal, and service support — making sure your lake life is as smooth and worry-free as possible.
We are also proud to be the only dealer in all of northern Wisconsin carrying a full line of Black Rhino trailers, offering customers durable, high-quality options built to perform.
Beyond Lakeshore Dock & Lift, Aaron and his wife also own Dockside Resort, where the same attention to detail and commitment to customer service extend to every guest experience. If you’re planning a visit to the area, we invite you to check out Dockside Cabins at www.docksidecabins.com.
Whether you’re upgrading your shoreline, purchasing a new trailer, or preparing for the upcoming season, our goal is simple: provide dependable products, honest guidance, and service you can trust — year after year.
We look forward to helping you make the most of your time on the water.

Aaron and Carrie Amundson family.

